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Founded in 2003, the Rajasthan Association of Tour Operators (RATO) is dedicated to promoting, developing, and protecting tourism in Rajasthan and India. The association serves as a professional platform for inbound tour operators and works to strengthen Rajasthan’s presence in global tourism.
RATO promotes professionalism, transparency, and ethical standards while supporting its members and enhancing the tourism experience for international travelers.
To promote tourism in Rajasthan and across India
To support and strengthen inbound tour operators
To maintain high ethical and professional standards
To protect and represent the interests of tourism professionals
To encourage excellence, innovation, and quality services
To enhance Rajasthan’s international tourism reputation
To position Rajasthan as a leading destination on the global tourism map by ensuring quality, transparency, and world-class tourism services for all visitors without discrimination.
Objective | Description |
|---|---|
| Tourism Promotion | Promote Rajasthan and India globally |
| Industry Coordination | Strengthen cooperation among tour operators, hotels, and travel agents |
| Member Support | Protect professional interests of members |
| Ethical Standards | Maintain integrity and transparency |
| Dispute Resolution | Resolve disputes professionally and amicably |
| Legal Support | Provide legal assistance when required |
| Training & Development | Organize seminars, workshops, and training programs |
| Cultural Promotion | Support cultural events and tourism awareness |
RATO actively collaborates with government bodies, tourism departments, airlines, and national and international organizations. These partnerships help promote tourism through roadshows, campaigns, joint promotions, and policy support.
Dedicated to strengthening Rajasthan’s global tourism presence by connecting trusted tour operators and ensuring quality travel experiences.
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